Wednesday, 17 May 2017

My New Clothing Line!

Designer and Fashion Blogger, Alison Hutchinson, is wearing the Ruko Romper by KAYVALYA in Bali, Indonesia
You guys!! I'm so excited to finally share my new clothing line with you. I seriously can't believe that the day is finally here. Ollie and I have been working away on this for the past few months in Bali and I'm so proud of what we've created.

I named the line KAYVALYA, which means the ultimate freedom in Sanskrit. I've changed the spelling slightly for branding's sake but the meaning remains. Freedom has always been a driving force in all of my life decisions and I wanted to create a label that reflected this. All of the designs are made out of a super soft rayon that flows and drapes so beautifully over the body. Each item is relaxed and free-moving while keeping the beautiful female figure front of mind.

One of the amazing things about designing this label in Bali was having the chance to work with local artisans. Rather than going with a large manufacturer, we decided to work one-on-one with a local seamstress and her small team of women that mostly work out of their own homes. We also sourced all of our fabrics locally in Indonesia and had the chance to experience so much of the culture along the way. It's true what they say -- "It's not about the destination; It's about the journey."

To read more about KAYVALYA's story, check out the Blog Post HERE

I hope you love the clothes as much as I do. I would love for you to check out the designs and let me know what you think! You can find everything at

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